Things that set My Red Light apart as a brothel are:

  • We have created the best and safest working places in the market! Our rooms and suites are beautiful and spacious.
  • Our employees and board members are in part people who do or have done sex work themselves.
  • My Red Light is a non-profit and therefore our primary concern is the welfare of our sex workers! Everything we do is aimed to improve their working conditions or to help strengthen their rights as sex workers. Everyone who works for and with My Red Light is actively contributing in the creation of a pleasant working atmosphere. Our employees make sure that My Red Light is a safe place where sex workers are able to be themselves and where they have a say in the way they want to fullfill their job.
  • Our goals: 1) to create labour conditions in our own brothel that are as good as possible, 2) to support our sex workers in other things if they wish, 3) to fight for better labour conditions for sex workers in general and to help in strengthening the rights of sex workers.
  • Practically, we organize workshops for example about health and entrepreneurial skills that are open for all sex workers and we assist our sex workers with documents and administrative obligations.
  • We value good collaborative relationships with our partner organizations in Amsterdam, such as other (window) brothels, our neighbours, PROUD, P&G292, SOA AIDS the municipality and the police.
  • We value transparency: this will become clear in the next months, when we will start publishing documents and insights about the workings of My Red Light, so that others my learn from our experience.
  • Not only sex workers, but also all potential customers have been taken into consideration. For example, we have a room especially suited for disabled persons and a room with BDSM facilities.
  • My Red Light is open to all sex workers: female, male or transgender. We are LGBTI+ friendly and we are we are proud of that!
  • My Red Light is a non-profit foundation and therefore everyone at My Red Light works for a fixed salary. So if profits will be made in the future, these will flow back to sex workers (how will be decided together with our sex workers).
  • The input of the sex workers who rent windows with us is vitally important to us. We ask regularly what it is that we can do to further improve My Red Light. We also have a bi-weekly meeting with all renters to discuss issues, problems and suggestions for improvement.